Sep 20, 2025
Joshua Long
Bottleneck Breakthrough Audiobook - Chapter 5 - Traffic Pillars | Ep 26
The Bottleneck Breakthrough Podcast
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“The loftier the building, the deeper must the foundation be laid.” — Thomas Kempis
The feature that stands out about ancient Greek architecture, and especially the Parthenon, is the use of pillars to create structures that withstand the ravages of time.
All the high-growth companies I’ve worked with share a similar feature with Greek architecture. Instead of physical pillars, they have Traffic Pillars that support the entire structure of the company. Without effective marketing, a business will only go so far, and will have a shaky structure.
Transcript
Speaker A
00:00:02.320 - 00:01:51.900
Lever. One strategy Michael Porter said a company can outperform rivals only if it can establish a difference that it can preserve.
Strategy is one of the most misused words in business today, stripping it of its power and significance for business owners.
Having worked closely with some of the greatest business strategy minds, starting with Dan Kennedy, then Chet Holmes, Jay Abraham and Perry Marshall, I've seen firsthand how the right strategy can unlock tremendous growth. What is strategy though?
It has two applications in my clients businesses and sets the foundation for this section in the Bottleneck Breakthrough Method. First, it's the effort of establishing a difference that can be preserved.
This is commonly referred to as positioning and can also include business models like how you make money.
All activity in the business comes out of this strategy, and it is usually altered only when responding to major changes in the market or when innovation creates a breakthrough. The second definition is the effort of defining and organizing activities to achieve a desired outcome.
This is executional, focusing on achieving a strategic objective that supports the long term goals of the company. It determines which tactics are used and in which order based on the resources, the time, money and staff available.
Every business owner I have met struggles with being overwhelmed by executional strategy. There are just too many options to pursue when trying to grow their company.
When you add the volume of new software promising to make their project management easier, or marketing tools claiming to drive endless leads that are ready to buy, knowing what to pursue and in what order is a chronic need.
Chapter two walks you through developing brilliant positioning by finding your big idea that cuts through the clutter of the marketplace to draw prospects to you. Chapter three shows you how to assess and improve any part of your business, making executional strategy much easier to prioritize.
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