Tools and frameworks from the Sales Roster Engineering methodology

Everything below is pulled from the playbook I run with $2M to $20M businesses every day. No fluff, no recycled blog posts, no opt-in walls for content that isn't worth the email.

Sales Roster Engineering is the discipline of evaluating, optimizing, and upgrading who occupies each revenue generating seat. Not training. Not coaching. Not process consulting. The resources below help you diagnose and fix the roster yourself, or get a head start before working with me directly.

Sales Roster Engineering is the discipline of evaluating, optimizing, and upgrading who occupies each revenue generating seat. Not training. Not coaching. Not process consulting. The resources below help you diagnose and fix the roster yourself, or get a head start before working with me directly.

Best place to start

The Sales Team MRI: Your team, on the table.

The Sales Team MRI: Your team, on the table.

The same diagnostic I run at the start of every paid engagement. Innermetrix ADVInsights on every rep, individual analysis, top performer profile, and a one hour strategy session with me on Zoom.

Free for $2M to $20M businesses I'm evaluating as potential clients. Application based. We review every submission within 48 hours.

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More tools and frameworks

Free resources for owners doing the work themselves

Self serve content from the same methodology. Use them in any order.

Free Download

The Bottleneck Matrix

Find the root cause of your revenue plateau.
Find the root cause of your revenue plateau.

A diagnostic matrix that maps your business against the most common bottleneck patterns at each revenue stage. Identify the constraint that's actually slowing you down and the specific lever that releases it.

PDF · 12 pages · Email required

PDF · 12 pages · Email required

Free Guide

Double Your Close Rate Without Sales Training

The strategy I use with clients to maximize the value of every lead.
The strategy I use with clients to maximize the value of every lead.

Most owners try to fix close rate by training the rep. The fastest gain usually has nothing to do with skill. This guide walks through the structural change that doubles close rate without adding tools, training, or new hires.

PDF · 18 pages · Email required

PDF · 18 pages · Email required

Free Masterclass

The Sustainable Scale Masterclass

Find out what's actually holding you back from sustainable growth.
Find out what's actually holding you back from sustainable growth.

A 45 minute masterclass walking through the Scale Cycle Framework. You'll learn where your business sits in the cycle and what the next move looks like, whether that's roster, systems, marketing, or something else entirely.

Video · 45 min · Email required

Video · 45 min · Email required

Free Service

The Shortlist

Pre-vetted sales talent, sent to you when a fit comes through.
Pre-vetted sales talent, sent to you when a fit comes through.

I assess thousands of candidates a year. The strong ones who don't immediately match an active client search go on The Shortlist. If you're hiring a rep in the next 90 days, you can get matched candidates with full Innermetrix data, with no recruiting fee, when they come through.

Application · No fee · For active hirers

Application · No fee · For active hirers

Free Library

Past Webinars and Training Sessions

Searchable archive of every public training I've run.
Searchable archive of every public training I've run.

Access to past webinars on hiring, role mapping, sales compensation, and the Sales Rep Hierarchy framework. New sessions added quarterly. Members get notified of upcoming live training before it's announced publicly.

Video archive · Email required

Video archive · Email required

Josh Long promoting the subscription to receive expert insights straight to your inbox, offering personalized strategies for clearing obstacles and unlocking new growth opportunities.

The Bottleneck Breakthrough Newsletter

Weekly notes from the field. The patterns I'm seeing in client engagements, the hiring mistakes I keep finding in audits, and the frameworks that actually move revenue. Short, no fluff, no spam.

No spam. Unsubscribe in one click. Read by founders running $2M to $20M businesses.

Josh Long promoting the subscription to receive expert insights straight to your inbox, offering personalized strategies for clearing obstacles and unlocking new growth opportunities.

The Bottleneck Breakthrough Newsletter

Weekly notes from the field. The patterns I'm seeing in client engagements, the hiring mistakes I keep finding in audits, and the frameworks that actually move revenue. Short, no fluff, no spam.

No spam. Unsubscribe in one click. Read by founders running $2M to $20M businesses.

Josh Long promoting the subscription to receive expert insights straight to your inbox, offering personalized strategies for clearing obstacles and unlocking new growth opportunities.

The Bottleneck Breakthrough Newsletter

Weekly notes from the field. The patterns I'm seeing in client engagements, the hiring mistakes I keep finding in audits, and the frameworks that actually move revenue. Short, no fluff, no spam.

No spam. Unsubscribe in one click. Read by founders running $2M to $20M businesses.

The resources help you diagnose. The MRI gives you the answer.

If you've worked through the resources and you're ready for the data on your specific team, the Sales Team MRI is the next step. Application based, free for the right fit, 1 year performance guarantee on every placement that follows.